STWS: Fan and sponsor engagement

We are the first Australian fund investing at the intersection of #SportTech and #HealthTech. Our blog brings you the latest insights into the next generation of life enhancing companies.


In this article, four industry experts, share their perspectives on how technology can be applied to ensure that fans, sponsors and the sports ecosystem as a whole can still continue to drive value for each other.

This insightful resource has been published by one of our partners STWS. The Sports Tech Annual is an industry research publication that brings together the most comprehensive and complete directory of companies in the global sports tech landscape.

This chapter focuses on companies working within Fan and Sponsor Engagement, including solutions designed to enhance and improve the experience of the fan, or increase the value for the sponsor, including memberships and social media engagement.

“At the end of the day, we always talk about being the most technologically advanced sport in the world. So we recognize how important technology and data are as the core of our sport. ”

– Giulia Zecchini, Commercial Business Intelligence Manager Formula 1.

Written by: STWS, visit their website here.

Each Chapter of the STWS Sports Tech Annual features interviews with industry experts sharing their insights on the current challenges, innovative use-cases, industry trends and future predictions in sports technology. STWS Sports Tech Annual is your resource to navigate the revolutionary impact technology is having on how sports are played, administered and consumed around the world.

If you are interested in learning more about XT Ventures be sure to reach out to Andrew Fagan, General Partner, directly at [email protected].


XT Ventures is an Australian headquartered global investment firm with a mission to support exceptional founders and their companies operating at the intersection of sport, fitness, wellness, health and technology. Our first Fund, the High-Performance Fund 1, is conditionally registered as an Early-Stage Venture Capital Partnership (ESVCLP) and is focussed on investing in a diversified portfolio of high tech, high growth start-ups with a capacity to disrupt existing businesses in the sectors of sport, fitness, wellness and digital health.